On December 22, 2020, the SEC voted to adopt amendments pursuant to the Investment Advisers Act of 1940, revising rules that regulate investment adviser advertising and payments to solicitors. Drawing from and replacing the current advertising rule (Rule 206(4)-1) and cash solicitation rule (Rule 206(4)-3) is an amalgamated rule established by the amendments. The objective of the amendment is to enhance the SEC’s ability to effectively oversee investment advisers’ marketing communications.
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